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Videohub youtube1/29/2024 ![]() But with 1 billion monthly users now, Instagram and IGTV will be hard to ignore. If that sounds familiar, it’s basically the platform-creator relationship in a nutshell. A lot of content creators will want to get involved early to build up their audiences to benefit further down the line.” Regardless, it’s a huge opportunity for the platform, even if the video revenue model isn’t there yet. “Instagram will have to get this incentive right to encourage premium content creators to focus on its new video offering. “YouTube currently gives creators a cut of ad revenue, while Facebook Watch is making premium content deals with the likes of Tastemade,” said Denis Crushell, vp of EMEA for Tubular Labs. The company also didn’t announce any ad products such as pre-rolls or mid-rolls that would help IGTV creators make money. In this context, it makes sense that IGTV is focusing on vertical videos rather than horizontal or square videos that are reserved for regular Instagram video posts.Īn Instagram spokesperson said it’s not paying any celebrity, social media star or media company to make videos for IGTV. The number of branded Instagram’s Stories have been growing at an average rate of 63 percent month over month since October in Revfluence’s networks. ![]() The vertically-oriented Instagram Stories, however, continue to see more usage. According to data pulled by Revfluence for Digiday, only 4 percent of branded posts on Instagram across its network are videos - and that figure has remained consistent. Regular videos (not Stories) on Instagram might also be plateauing on Instagram. People are using Facebook for a variety of reasons, and watching a TV show or something TV-like is not as quite a natural fit,” said Eric Lam, CEO of influencer marketing platform Revfluence, which works with more than 700,000 Instagram creators. “IGTV is a much more natural evolution for what the user experience has been on Instagram, versus Facebook. IGTV could work for Instagram in a way that Facebook Watch isn’t yet for Facebook: Instagram has already trained many of its users to shoot and watch vertical video, whereas Facebook is still trying to get people to go to Facebook Watch. Top Snapchat shows, which typically run for 3 to 5 minutes, get around 20 to 30 million viewers per month, also suggesting some appetite for vertical videos longer than a minute. FBE’s shows average 9 to 12 minutes now, and I see that having the opportunity to do well on a platform like IGTV.” “Having the ability now to do so on Instagram is great. “There are lots of formats right now working online that are longer than 1 minute,” said Rafi Fine, co-founder of Fine Brothers Entertainment, who said he does not expect to produce hour-long programs for IGTV right away. Instagram has been reportedly telling video makers to opt for videos in the 10-minute range, which is more like YouTube than traditional TV fare. It will be interesting to see long-form videos come to life outside of the typical horizontal perspective we’ve become accustomed to.Īccording to TechCrunch, an official announcement could come as soon as June 20th.The big question is whether Instagram users will watch videos that go longer for than a minute or two. The social media app is determined to set itself apart by pushing full-screen, vertically oriented, high-definition 4K resolution videos. Anything you might be able to find on YouTube, you could also find on Instagram. ![]() Insta’s long-form video content is likely to include scripted shows, tutorials, music videos and more - really, the possibilities are endless. Much like how you surf through content on YouTube or Snapchat’s Discover tab, Instagram would do the same under this new concept. Multiple sources are now reporting that Instagram will offer a dedicated space for a range of long-form video selections. Word has gotten out about Instagram’s plans to introduce longer-form video - and that could soon change the way we digest content on the popular social media app.
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