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Dfind other vendor in amazon buy box1/28/2024 ![]() You must strike a balance of constantly having enough inventory, but never too much. You always need to have inventory available, but you don’t want to store too much inventory at FBA, otherwise you risk incurring long-term storage fees. Minimize Stock Outs with Inventory Forecasting If you have a leaky distribution network, you may lose the buy box to unauthorized third-party sellers and retail arbitrage who come in and undercut your pricing. If you ensure that you’re the only Amazon seller with inventory, you will always win the buy box. If you are both the manufacturer and the seller, strive to maintain tight control over your distribution network. With these factors in mind, here are some best practices sellers should observe to win the Amazon buy box: If You’re the Manufacturer, Control Distribution This is a win for shoppers, who get a better deal. However, this can disadvantage smaller sellers who cannot afford to withstand narrowed margins for as long as larger sellers. As a result, sellers sometimes engage in a “ race to zero,” where each continues to drop their prices in order to win the buy box. While all of these factors are important, Amazon seems to rank product pricing and shipping speed as the most important. How often are products returned to the seller, and how quickly does the seller resolve them? How often do customers cancel their orders from the seller? Lower is better. The more often a seller has stock outs, the less likely they are to win the buy box in the future. If you’re out-of-stock, you’re not even in the running. How quickly do you get back to customers when they ask a question? How many reviews does the seller have, and what is their average seller rating? The more reviews and the higher the ratings, the better. This is another reason FBA is often favored. Shoppers want to be able to track where their order is.
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